Tag Archives: social media

Most Social Media Advertising Misses The Mark

Just when marketing experts have convinced companies that there is no such thing as universal markets and that they must target their products to specific customers, along comes social media with the ability to advertise to the universe.  Just because … Continue reading

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“Social Media Change” Is superfluous

I’m regularly sent articles announcing new Social Media changes and I’m beginning to think that the very use of the words Social Media Change is superfluous.  Like any redundant expression: absolutely essential, join together or unexpected surprise, Social Media Change … Continue reading

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Social Media Is Not A Marketing Plan

I do business consulting and my specialty is marketing and sales. In this terrible economy I’m beginning to feel like the doctor at a cocktail party who has to listen to everyone’s physical ailments. The moment I say what I … Continue reading

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