Tag Archives: sales

Don’t Chase Sales: Align Your Sales People With Opportunities

A classic definition of economics is; Economics is the study of the use of scarce resources, which have alternative uses. A classic economic mistake many companies make, is treating their sales force as though they are an unlimited resource that … Continue reading

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I Need Help With Marketing And Sales

In my business I hear that request a lot.  I can ask a lot of diagnostic questions to steer folks in the right direction.  Who is their customer?  What do they sell and at what price? What forms of marketing … Continue reading

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